Everything started with a simple question: How can we make gym management easier while providing every client with a unique and personalized experience? For Ezequiel Hipperdinger, former CEO of Full Fitness and expert in client retention, the answer lay in technology. With his vast experience, he had seen how difficult it was for gyms to keep personalized workout plans up to date while delivering outstanding service to all members. He knew there had to be a better way.
With this clear vision, engineer Maximiliano Aragón, a technology and innovation enthusiast, joined forces with him. Together, they created WizFit—a platform that leverages artificial intelligence to automate workout planning, eliminating the inefficiencies that so many gyms face daily. Instead of spending hours on manual planning, trainers can now generate hyper-personalized routines in less than 30 seconds.
WizFit is not just a tech tool; it’s a platform designed to empower both gyms and their clients. Each gym can customize the platform to fit its unique style and methodology. Just like a skilled barista knows the exact preferences of their regular customers, WizFit learns over time, adjusting and optimizing workout plans to meet each member’s individual needs.
The platform goes beyond simply offering routines. Every plan is backed by science and extreme personalization, considering factors such as body type, experience level, profession, or even the client’s DISC profile. Additionally, it includes motivational messages to help users stay committed to their goals.
What makes WizFit truly unique is that it has been tested in real gyms before hitting the market. It is not a software developed in isolation, detached from reality—it has been shaped by constant feedback from trainers, clients, and gym staff. From small boutique studios to large fitness chains, WizFit has proven to be a solution that continuously adapts and improves.
Thanks to this, WizFit has helped solve real problems that gyms face daily. Before using the platform, only 8% of clients had their workout plans up to date, and paper-based planning was not only inefficient but also outdated. With WizFit, gyms can now update and personalize routines for all their clients and track progress in real-time.
WizFit is more than just software—it is the natural evolution of what a gym experience should be. A tool that not only enhances operational efficiency but also creates a deeper, more personalized connection with every client. Gyms using WizFit are at the forefront of fitness technology, offering more than just exercise—they provide a transformative experience that drives clients to achieve their goals and stay long-term.
